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Richemont’s Sales Remain Steady Amidst Declining Chinese Demand

by Ivy

Luxury goods group Richemont, known for its ownership of Cartier, reported nearly flat sales for the quarter ending in June, attributed mainly to a significant drop in demand from China. The company’s results slightly missed market expectations.

In constant currency terms, Richemont’s sales rose by 1% to €5.3 billion ($5.77 billion), contrasting sharply with a 19% growth recorded in the same period last year. This performance highlights the brand’s resilience amidst a “continuing uncertain macroeconomic and geopolitical environment.”

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The reported figures fell short of the anticipated 2% growth in constant currency, as per forecasts by Visible Alpha. When accounting for current exchange rates, sales reflected a decrease of 1%.

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The company noted that while all regions experienced growth, the Asia Pacific market faced an 18% contraction. This decline was primarily driven by a staggering 27% drop in sales across China, Hong Kong, and Macau, despite stronger performances in South Korea and Malaysia.

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This sales report follows a challenging earnings season for European luxury brands, marked by a notable sales slump at Swiss watchmaker Swatch and a profit warning from Burberry, which negatively impacted their stock prices.

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Commenting on the situation, Jefferies noted that Richemont’s results might be seen as a relief, especially following Swatch’s disappointing figures reported just a day earlier. In Europe, Richemont’s sales grew by 5%, and the Americas saw a 10% increase, attributed to robust domestic demand across various distribution channels. Japan experienced the most significant growth, with sales soaring by 59%.

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