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Main Street Fall Festival Revitalizes Local Businesses

by Ivy

On Sunday, Main Street was buzzing with activity as the Main Street Fall Festival brought together a large, enthusiastic crowd, sponsored by the Evanston Lighthouse Rotary and Main-Dempster Mile. The festival aimed to rekindle interest in local businesses that suffered due to prolonged street construction. Rotarian Stuart Cleland announced plans for a new summer festival to replace the now-defunct Custer Street Fair, scheduled for June 28-29.

The festival featured two stages of live music, food vendors, local artists, and children’s activities like pumpkin painting and chalk drawing, spanning two blocks of Main Street. It attracted both established businesses and organizations like Evanston Latinos, which promoted a community kitchen initiative for small-scale food businesses.

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Local business owners expressed relief at the construction’s completion. Diana Hammond, owner of The Wine Goddess, noted the community’s support helped businesses survive the challenges. Similarly, Christina Piron from Belgian Chocolatier Piron, Inc. shared that while the construction impacted their sales more than COVID-19 did, loyal customers ensured their survival. Both owners celebrated the festival’s success and the community’s strong turnout.

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