Sequoia Financial Group has announced a major rebranding of its two key financial news platforms, Sharecafe and Finance News Network, marking the “first significant update in decades.” This relaunch, which follows legal proceedings initiated last year, aims to enhance Sequoia’s services and increase its market reach. The rebrand will include a suite of investor relations and financial services marketing solutions, strengthening Sequoia’s position in the Australian financial media landscape.
The rebranding will be led by Jed Bertalli, who was appointed head of Sequoia Financial Media in November 2024. Bertalli, who led a comprehensive strategic review of Sequoia Financial Media, expressed excitement about the potential to transform how ASX-listed companies and product issuers engage with investors and financial professionals. He highlighted the changes as key to driving Sequoia’s next phase of growth and success.
Sequoia Financial Media, a division of Sequoia Financial Group, provides media and investor relations services, connecting ASX-listed companies with investors, financial professionals, and advisers. CEO Garry Crole emphasized the company’s long-term commitment to serving financial planners and accountants while enhancing shareholder value.
The rebrand follows significant restructuring and divestments, including the sale of Sequoia’s digital content platform, Informed Investor, and Corporate Connect Research in 2024. Sequoia had acquired these businesses in April 2022, along with Sharecafe, in an effort to bolster its content delivery and strengthen its digital and educational platforms for fund managers and financial services.
The acquisition was not without challenges. Sequoia has been involved in legal proceedings against Tim McGowen, the former owner of Informed Investor, Sharecafe, and Corporate Connect Research. The firm alleges that McGowen breached provisions of the share purchase agreement and is seeking damages. McGowen counterclaimed damages related to deferred payments and the integration process. The dispute was resolved in August 2024 through a confidential settlement.
Following the resolution of the legal matter, Sequoia sold Informed Investor to Powerhouse Ventures, an ASX-listed capital markets company. Despite the sale, Sequoia continues to distribute Informed Investor’s content, while Powerhouse Ventures has become a client of Sharecafe and Finance News Network for video content production and distribution.
This rebranding represents a critical milestone for Sequoia Financial Group as it moves toward enhancing its services and market position in the financial media sector.
Related Topics:
Nvidia AI Chip Partnership Adds Fuel to MediaTek’s Share Rally
Chinese Yields Rise After PBoC Suspends Bond Buying
Indonesia Handover Digital Currency Oversight to Financial Watchdog
