A standout auction of a high-profile Bondi Beach apartment is expected to dominate the summer market, with real estate experts anticipating it to be the most competitive sale of the season.
Scheduled for February 25, the auction of a stylish two-bedroom, two-bathroom apartment at 2/10 Notts Ave, Bondi Beach, is garnering significant attention. The apartment, owned by prominent New Zealand investor Ben Cook, has been completely renovated and offers 150sqm of sophisticated living space. With a guide price of $14 million, agents Alex Lyons and Charlie Davies from Raine and Horne Double Bay are confident the property will attract fierce bidding.
“We nearly secured a deal for this property last year when it had a $16 million guide,” Lyons said. “At $14 million, it presents a very attractive opportunity.”
The property offers stunning north-facing views of Bondi Beach and the ocean, rare in the area. Lyons notes that the boutique building, which only consists of three apartments, features the “best possible north-facing views in Bondi.” A similar one-bedroom apartment sold for $11 million, while the penthouse went for $27 million—both of which required significant work. In contrast, this apartment is move-in ready.
Interest in premium Bondi Beach properties is exceptionally high this year, with Lyons managing $150 million in current listings, each attracting offers. “The market is absolutely on fire,” he added, underscoring the excitement surrounding the upcoming auction.
The apartment’s prime location and expansive views have already generated significant interest from both local buyers and international investors. Recent reports suggest a growing demand for Bondi Beach properties, with one example being a modest 35sqm apartment in North Bondi that sold for $2.32 million—$1.3 million above its initial guide.
Ben Cook, 48, who has been a fixture on New Zealand’s rich list, originally bought the Bondi apartment in 2015 for $3.925 million. Since then, he has invested in a complete interior rebuild in collaboration with Stewart + Stewart Interior Designers, transforming the space into a modern, luxurious residence.
The auction will mark a significant moment in the booming Bondi Beach property market, as interested parties eagerly await what is expected to be the hottest auction of the summer.
In other auction news, a charming two-bedroom terrace in Redfern, located just opposite the newly developed Surry Hills Village, sold for $2.09 million on Saturday. Initially guided at $1.8 million, the property saw substantial interest, with three registered bidders pushing the final price above expectations. The property, which had last sold for just £5,400 in 1963, was a nostalgic time capsule filled with 1960s and ’70s retro interiors, drawing interest from a young couple planning future renovations.
As demand for properties continues to rise, the upcoming Bondi Beach auction is set to serve as a strong indicator of the market’s direction in 2025.
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