What if the energy within your home could influence its market value? Feng Shui, a centuries-old practice focused on harmony, is emerging as a hidden element that could significantly enhance a property’s real estate worth.
Kelly McCloskey stands out as a unique professional, combining a deep background in real estate with over a decade of expertise as a Feng Shui consultant. Her dual knowledge allows her to understand both the dynamics of the property market and the subtle impact Feng Shui can have on potential buyers.
Having facilitated 10 property transactions and worked with numerous clients, McCloskey has consistently observed the transformative effect of Feng Shui on real estate value. “Every property I’ve worked on has seen an extraordinary level of interest,” she remarks. “There’s an intangible quality—an energy that draws people in, often beyond their conscious recognition.”
The results speak for themselves: each property she’s worked on has not only attracted higher levels of buyer interest but has also secured a premium price. In some instances, properties have set new records for price per square meter.
Feng Shui’s influence on a home can lead potential buyers to form an immediate, instinctive connection. McCloskey’s work underscores this, where homes transformed with Feng Shui principles resonate deeply with buyers, enhancing their emotional connection to the space.
This trend is supported by recent studies, including one from HSBC, which found that 57 percent of Australians believe Feng Shui can increase a home’s value. Moreover, 40 percent expressed a willingness to adopt Feng Shui principles to aid in selling their property. Although many buyers might not consciously recognize its impact, 82 percent reported a preference for homes that incorporate Feng Shui, highlighting its market influence.
Feng Shui is more than just aesthetic—it’s a strategic market advantage. “It creates an emotional anchor,” McCloskey explains. “It’s about fostering balance and inviting energy, which allows buyers to form an instinctive connection with the space.” This creates a lasting impact, making the home more appealing and valuable in the competitive property market.
Oliver Bruce, Director at Marshall White, has also noted how sophisticated buyers in the luxury market are increasingly evaluating Feng Shui as a key element in their purchasing decisions. “Buyers no longer view Feng Shui as just a novelty; it’s a genuine factor in their decision-making,” Bruce asserts. “In an era where tranquility is rare, Feng Shui offers a sense of calm and order that resonates deeply with high-end clients.”
The beauty of Feng Shui lies in its subtlety—when done correctly, it integrates seamlessly into the home, creating an atmosphere of peace without being overt. Buyers, especially in the luxury market, appreciate how Feng Shui enhances the home’s aesthetic and energy, making it more than just a property but a sanctuary.
McCloskey has witnessed the financial results firsthand. In 2019, her Albert Park property sold for 50.2 percent above the median price for the area, and another property in Port Melbourne achieved a 60.2 percent premium in 2020. These examples illustrate how Feng Shui principles can contribute to substantial increases in property value, alongside other market factors.
Properties aligned with Feng Shui principles consistently attract competitive bidding, often generating multiple offers. “People are seeking more than just a house; they want a place that feels like home, a sanctuary,” McCloskey notes. “A property aligned with Feng Shui principles offers that sense of balance and tranquility, creating a lasting impression on visitors.”
In the luxury market, this experiential element of Feng Shui goes beyond traditional valuation metrics. It adds a dimension of emotional resonance that can translate into higher sale prices, as buyers connect with the home on a deeper, more personal level.
McCloskey elaborates, “Feng Shui is subtle but powerful. It creates spaces where energy flows naturally, fostering a sense of peace.” For discerning buyers, this tranquility speaks to a lifestyle that values wellness, balance, and a deeper connection to the space they inhabit.
As the market evolves, more sophisticated buyers are seeking homes that align with their values—homes that provide not just visual beauty but also emotional and aesthetic harmony. For sellers in the luxury sector, integrating Feng Shui into a property’s design can boost its appeal, adding a layer of exclusivity and well-being that attracts premium buyers.
Feng Shui’s role in real estate is more than just atmospheric. This ancient practice has proven to be a significant driver of property value, offering a powerful edge in today’s competitive market.
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