Greece is rapidly gaining recognition as one of the leading destinations for luxury real estate, attracting an increasing number of foreign investors. According to recent data from Net World Wealth, the country is projected to rank eighth globally for net inflows of millionaires in 2024, following the UAE and the United States.
The allure of Greek real estate lies in its competitive pricing compared to other luxury markets, such as the French and Italian Rivieras. Residential properties dominate the sector, with an expected market value of $1.34 trillion by 2025, as reported by Statista.
While well-established areas such as the Athens Riviera, Mykonos, and Crete continue to draw significant interest from investors, new regions are beginning to emerge as prime investment destinations. Evia, Greece’s second-largest island, is gaining attention for its affordability, stunning natural beauty, and easy access. Additionally, Lefkada, located in the Ionian Sea, stands out as one of the few Greek islands that is accessible by car, bypassing the need for ferry connections. This convenient access, coupled with its rising popularity among tourists, makes Lefkada an attractive option for those seeking long-term returns and capital appreciation.
Korina Saia, Managing Director of Premier Realty Greece, notes that rental yields for luxury properties in Greece are highly competitive, particularly in tourist-driven areas where high-end villas and apartments command impressive rental rates. The country offers unique locations, such as the Athens Riviera and its islands, that promise an exceptional quality of life for residents.
The Greek government has also introduced policies favorable to real estate investment, including tax incentives designed to attract foreign capital. These measures have contributed to the steady rise in property prices, with prime areas experiencing annual increases of more than 10%. For example, the Athens Riviera saw an 8% increase in property values in 2024 alone.
Luxury property buyers are increasingly looking for homes that offer exclusivity, privacy, and proximity to essential amenities like schools, hospitals, and marinas. There is also a growing demand for sustainable construction and eco-friendly features, with buyers prioritizing high-level security, unique architectural designs, and the use of premium materials.
As Greece continues to strengthen its position in the global luxury real estate market, it remains an attractive option for investors seeking both short-term returns and long-term capital growth.
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