Secret off-market home sales, known as “pocket listings,” are becoming increasingly popular among home buyers and sellers seeking privacy and quicker transactions. These homes are not listed on traditional platforms such as Zillow or Redfin, and are shared only with select buyers, often through exclusive channels managed by experienced real estate agents.
The Rise of Pocket Listings
Realtor Izabela Kaufman, who specializes in off-market transactions, explains that these sales are growing because they allow for faster, more flexible deals. Sellers gain more control over the process, avoiding open houses and listings on multiple websites. Buyers benefit by bypassing bidding wars, making offers without competing with others.
Why Pocket Listings Appeal to Sellers
For many sellers, pocket listings offer a discreet and efficient alternative to the traditional selling process. Without MLS listings or for-sale signs, the process remains private. Sellers can sell their homes quickly without public exposure and avoid the pressure of a drawn-out listing period. Kaufman adds, “Sellers want a say in how their property is sold, and pocket listings offer that flexibility.”
Benefits for Buyers
For buyers, the absence of public listing means less competition and often, a chance to secure a property at a potentially lower price. Kaufman notes that these deals can save time and money. The traditional listing process, which involves preparing and photographing the property, can take weeks, while pocket listings can be closed within days.
Finding Off-Market Properties
To access off-market homes, buyers should connect with experienced agents who have networks and connections within these exclusive markets. Some real estate companies, like Compass, offer “private exclusives” — listings shared only with agents and their qualified buyers. Additionally, some agents maintain private platforms showcasing off-market properties.
Advantages of Pocket Listings
Lower Price: With fewer intermediaries, sellers may accept lower offers to avoid agent commissions.
Privacy: Homes are kept off public websites and from curious onlookers.
Faster Process: The timeline is shortened, and buyers can often make an offer on the same day.
Test the Market: Sellers can gauge interest privately without exposing their property to price drops or long market times.
Legal Aspects and Policies
Although pocket listings are legal, they must comply with real estate regulations. The National Association of Realtors (NAR) implemented the Clear Cooperation Policy in 2020, which requires listings to be posted on the MLS within one business day if publicly marketed. However, sellers can request that their agent keep the listing exclusive and avoid posting it on the MLS.
For buyers and sellers seeking a less conventional approach to real estate, pocket listings may offer the ideal solution—efficient, private, and potentially more cost-effective.
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