The 2025 Australian Open will be the first event in Australia to introduce a new, enhanced ticketing experience through Apple Wallet, providing fans with a more interactive and seamless event experience.
Ticketmaster, the global leader in ticketing services, is expanding the innovative feature internationally, following its successful launch in the United States. This upgraded ticket experience, set to debut at the Australian Open on January 12, will offer attendees more than just event entry; it will transform how fans engage with the event.
What’s New in Apple Wallet for the Australian Open?
The new ticket format in Apple Wallet will feature several exciting enhancements designed to enrich the fan experience before and during the event.
Event Information at Your Fingertips: Ticket holders will gain instant access to essential event details, including a venue map, a specially curated Australian Open playlist from Apple Music, and an easy way to share their location with friends via Find My. This will help fans stay connected and find each other more easily once they arrive at the venue.
Custom Australian Open Designs: The new tickets will include custom designs tailored specifically to the Australian Open, bringing fans closer to the action before they even step foot in the stadium.
Interactive Features: In addition to the core ticketing features, fans will be able to access valuable event information directly from their Apple Wallet. This includes details on accessibility, venue maps, event guides, merchandise, and more—all in one place.
Venue Navigation: Depending on the ticket type, Apple Wallet will display arena maps, helping fans navigate to their designated sections and find their seats quickly and easily.
How It Works
Fans attending the Australian Open in 2025 who are using iOS 18.0 or later will be able to securely add their tickets to Apple Wallet via the Ticketmaster app. Once added, users can easily access their tickets and all related event information directly from their iPhone.
This new functionality is not only aimed at improving convenience but also enhancing overall fan engagement by integrating entertainment and event logistics into one digital experience.
Launch Details
The new Apple Wallet ticketing experience will be available starting Sunday, January 12, 2025, for all events at the Australian Open. As the first major international event to feature this innovative upgrade, the Australian Open is setting a new standard for how fans interact with event tickets in the digital age.
Fans are encouraged to update their iPhones to the latest iOS version to take full advantage of this seamless, interactive ticketing experience.
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