Global smartphone shipments saw a 3% increase, reaching 330 million units in the fourth quarter of 2024, according to a new report by Canalys. This marks the fifth consecutive quarter of growth, although the rate of expansion has notably slowed.
Despite the overall positive growth, the report highlights a deceleration in the pace of the market’s recovery. Apple led the charge in terms of market share, securing the top spot with a 23% share, while Samsung followed with 16%. Xiaomi secured third place with a 13% share, just ahead of Transsion and Vivo.
This data underscores the shifting dynamics in the smartphone industry, with Apple continuing to solidify its dominance in the global market. However, as growth slows, industry observers are keeping a close eye on future trends and the impact of upcoming product launches.
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