OMG Australia has announced a series of internal promotions within its specialized business unit, OMG Content, underscoring the company’s commitment to growth and its expanding role across OMG’s portfolio of agencies.
These strategic appointments reflect OMG Content’s leadership in the industry, comprising a national team of over 70 professionals who continue to deliver award-winning work across key areas such as partnerships, social media, content, and multicultural communications.
The content division, which has been behind high-profile campaigns such as Telstra’s ‘Free calls to Santa’ (currently in the running for the 2024 MFA Grand Prix) and ‘AAMI to the Rescue,’ has strengthened its leadership team with the following promotions:
- Sophie Walsh: Head of OMG Content Sydney
- Hayley Pyper: Head of Shape
- Erin Fletcher: Head of Drum Sydney
- Nick Hurley: Head of Create Sydney – Partnerships
- Lisa Leicester: Head of Create Sydney – Social and Innovation
- Lauren Easton: Head of Made
Thomas Hutley, Managing Director of OMG Content, expressed his pride in the team’s accomplishments, stating: “OMG Content is on an accelerated growth trajectory, with a focus on creativity, innovation, and driving tangible business results for our clients. I’m incredibly proud of the exceptional work we consistently deliver and the trust we’ve earned from our clients. These promotions are a testament to the leadership and expertise within our team.”
Kristiaan Kroon, Chief Operating Officer of OMG Australia, emphasized the need for innovative media executions in today’s competitive landscape. “As brands face an increasingly crowded advertising environment, high-quality, cutting-edge media executions are essential,” Kroon said. “Our outstanding OMG Content teams are delivering market-leading creative solutions that challenge the norm and foster growth for our clients. These promotions acknowledge their incredible contributions and the future impact they will have in 2025.”
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