Despite receiving complaints, billboards displaying a partially dressed model promoting her explicit social media profiles have been approved by the regulatory body.
The advertisements showcasing Eliza Rose Watson in a bra top, accompanied by the logos, were erected in several locations including Harrow, Tottenham, Lambeth, and Edgware.
Numerous individuals raised concerns over the appropriateness of the image, asserting that it might not be suitable for young audiences.
In response, the Advertising Standards Authority (ASA) reviewed the case and determined that the image did not possess an overtly sexual nature nor did it objectify women. Consequently, the authority concluded that the advertisement was unlikely to cause significant or widespread offense. The ASA acknowledged that while some individuals might find it distasteful, it did not violate advertising standards.
The decision by the regulator reflects the balance between artistic expression and societal norms, prompting discussions about where the line should be drawn in advertising.