In a blink-and-you-miss-it scenario, Applebee’s Date Night Pass, priced at $200, sold out nationwide within just a minute of its official release on Monday. The exclusive pass, available for online purchase only, offers customers a $30 discount on over 50 meals at any Applebee’s location until 2025, as per the restaurant chain’s website.
The overwhelming demand for the Date Night Pass exceeded Applebee’s expectations, with the restaurant chain expressing gratitude for the excitement and interest from customers. While the exact number of passes sold remains undisclosed, Applebee’s noted that there were tens of thousands of eager customers waiting to secure a pass just before the sale commenced.
Social media platforms saw an outpouring of frustration from customers who were unable to obtain the coveted Date Night Pass. Some blamed Applebee’s website for technical difficulties, recounting their experiences of refreshing the page repeatedly without success.
Another user, AsheIsMash, shared dissatisfaction with the organization of the sale, saying, “Just seemed extremely unorganized, and they didn’t think about how we would feel after the fact.”
Applebee’s acknowledged the swift sell-out and acknowledged the feedback, stating that it learned one crucial lesson – their guests are eager for date night at Applebee’s. The brand assured fans that they are always seeking ways to make date night special for their guests.
The physical Date Night Pass, presented as a card by the restaurant chain, grants customers a $30 discount on 52 meals and non-alcoholic beverages at participating Applebee’s locations until January 31, 2025. Despite the rapid sell-out, customers are required to wait until Thursday, February 1, to begin using the passes in-store.
The future availability of Date Night Passes remains uncertain, as Applebee’s website mentioned that only a limited number of exclusive passes would be sold. However, the restaurant encourages interested customers to “join Club Applebee’s for future updates.”
